Social Media Marketing (SMM)

"Dhurandhar Inspired Jameel Jalali" Fangrola Campaign

o break through a saturated FMCG market, we engineered a high-impact social media campaign for Fangrola by capitalizing on real-time internet trends. Our team utilized an illustrated model of the viral character Jameel Jalali from the movie Dhurandhar and cleverly adapted his famous cinematic catchphrase into a relatable product pitch. By blending pop-culture nostalgia with organic product positioning, this targeted graphic drove exponential mass appeal, generating a spike in digital engagement and rapidly boosting retail brand recall among regional consumers.